Odhiambo , Ruth Adhoch, Rita Nthiga, and Beatrice Imbaya. “Effect of Innovative Practices on Business Performance Among Bakery and Confectionery MSMEs in Kisumu County, Kenya”. Journal of Business, Economics and Management Research Studies 4, no. 2 (August 15, 2026): 113–129. Accessed October 7, 2026. https://bluprintpub.com/index.php/JOBEMRS/article/view/392.