Odhiambo , R. A., Nthiga , R. and Imbaya , B. (2026) “Effect of Innovative Practices on Business Performance among Bakery and Confectionery MSMEs in Kisumu County, Kenya”, Journal of Business, Economics and Management Research Studies, 4(2), pp. 113–129. doi: 10.69897/jobemrs.v4i2.392.