ODHIAMBO , R. A.; NTHIGA , R.; IMBAYA , B. Effect of Innovative Practices on Business Performance among Bakery and Confectionery MSMEs in Kisumu County, Kenya. Journal of Business, Economics and Management Research Studies, [S. l.], v. 4, n. 2, p. 113–129, 2026. DOI: 10.69897/jobemrs.v4i2.392. Disponível em: https://bluprintpub.com/index.php/JOBEMRS/article/view/392. Acesso em: 8 oct. 2026.