MOHAMUD , A. M.; WANJAU , J.; MAGUTA , A. The Moderating Role of Senior Management Support on the Relationship between Brand Identity, Brand Positioning and Sustainable Organizational Performance: A Study of Umma University, Kenya. Journal of Business, Economics and Management Research Studies, [S. l.], v. 4, n. 1, p. 25–44, 2026. DOI: 10.69897/jobemrs.v4i1.356. Disponível em: https://bluprintpub.com/index.php/JOBEMRS/article/view/356. Acesso em: 7 oct. 2026.